here we write about stories of successful businesses
From a pharmacy tonic to the world’s most famous soft drink, Coca-Cola’s journey is one of innovation, marketing brilliance, and resilience. But along the way, the company made a mistake so big—New Coke—that it almost destroyed the brand. Here’s the full story of Coca-Cola’s rise, its near downfall, and the lessons every business can learn.
Etisalat Nigeria once promised to change the face of telecoms with innovation and bold branding. But under the weight of a $1.2 billion debt crisis, the giant collapsed and rebranded as 9mobile. Here’s what went wrong — and the lessons Nigerian businesses can learn.
In 2016, millions of Nigerians invested their savings in MMM Nigeria, a Ponzi scheme that promised 30% monthly returns. For a while, it felt like hope during hard times. But when the platform collapsed, lives were ruined and billions were lost. This is the full story of how MMM rose, fell, and left behind unforgettable lessons.
Many people believe wealth and success come from mysterious forces, but in reality, the strongest businesses are built on clear strategies, discipline, and execution. This article explores why planning outshines superstition every time.
“Flutterwave, the Nigerian fintech giant valued at $3B, has transformed digital payments across Africa. Here’s how a small startup grew into a global unicorn—and the business lessons every entrepreneur can learn from its success.”